Hello, I’m Michael Sliwinski, founder of Nozbe - to-do app for business owners and their teams. I write essays, books, work on projects and I podcast for you using #iPadOnly in #NoOffice as I believe that work is not a place you go to, it’s a thing you do.
I’ve been running Nozbe for the last 18 years and the value of simplicity has always been my northern star. That’s why whenever a Nozbe user finds one of these simplifying features delightful it always makes my day. Watch one of our users and experts!, Mike St Pierre discovering how easy it is to convert a section of a project into its own project in Nozbe with one easy click:
Nozbe - the productivity app that I founded back in February of 2007 is celebrating 18 years in business. To commemorate the occasion, we bid and won the cover of iMagazine (see below) as all the proceeds from this auction went to charity. So… my Nozbe app is now mature. However, as I’ve been preparing today for this Wednesday’s celebratory recording of the NoOffice FM Podcast, I’ve realized that I’ve been making some very immature decisions on my way to getting here:
Let me tell you how my small but global company Nozbe became a pioneer of the 4-day work week, thanks to Mighty Fridays! We introduced this concept in 2016 and it was so successful that two years later I was invited to talk about it on national Breakfast Television. Which followed many articles in local and national press about our company. What follows below is more-less my speech at a conference WORKsHOW 2025. Here goes:
Last week, I had an interesting conversation with a fellow entrepreneur whose app is focused on marketing services. We talked about pricing, value and ultimately why people buy (or not) subscriptions to our apps. He pointed out that benefits of using Nozbe are not monetary unlike what he’s offering (bringing businesses leads that convert to revenue). After our conversation I was feeling confused. What about the old saying that time is money? Exactly!
I’ve created a version 2.0 of Nozbe Shortcut to add tasks recently and it’s much more powerful. Here’s what it can do:
My app Nozbe is kind-of in productivity space, but now as we serve SMART business owners we are more in habit-changing space. Especially as entrepreneurs realize their companies are becoming successful and need to get organized, they need Nozbe but they tell me they have no time to set it up. That’s why I recorded this short video explaining that you CAN set up yourself and 2 of your closest co-workers in 5 minutes or less, from start to finish:
At Nozbe we are fans of #asynchronous communication, meaning, it’s not in real-time: you do something - you get feedback later. So why did we include chatting/messaging in our app now? Because #productivity… let me explain:
After years of back and forth with our customers and ourselves, we decided to change our opinion on it 180 degrees and add one-on-one chatting/messaging in Nozbe in such a way that it doesn’t impact productivity but makes Nozbe a perfect app for SMART business owners:
Today I’m offering a very controversial take on trials. Industry standard is to offer them… but at Nozbe we just stopped doing that 🛑. We’ve found out that trials are ineffective so so let’s do something different:
I’m a huge fan of videos where there are two talking heads and both are the same person. Especially I’m a fan of Pitch Meetings by Ryan George. That’s why as I started my new @MichaelTeam YouTube Channel I wanted to try it out myself and finally yesterday as I had my favorite “Design Fight” meeting with my Nozbe team I decided to take this opportunity and try it out:
