Commentary on Apple Inc. and their late CEO Steve Jobs. I’m both inspired by their products (see: iPad, iPhone and Apple Watch) and their practices. As a true fan, sometimes I’m also critisizing Apple to hold them accountable.
This week is all about the new iOS17 - operating system for our iPhones and iPads! Finally it’s coming to our devices and at last I’ll be able to split my main iCloud ID from my wife. An e-divorce of sorts. Nope, I’m not really breaking up with my wife, I love her too much… but we’ll finally be able to have separate iCloud accounts because since 2012 we’ve been using the same main Apple ID/iCloud account on both of our iPhones. Yes, that wasn’t ideal but it worked for us very well. However, as you can imagine it was also frustrating at times, so here’s what iOS17 offers that finally will help us out:
Last year I wrote a long post about AirTags and how I use them and if you haven’t read it, I do recommend you to check it out and buy a set of 4 AirTags right away. You’ll thank me later! Today I’d like to focus on two niche and controversial uses of AirTags - people and cars.
I recently watched an interview (embedded below) with key Apple execs - Craig Federighi and Greg Jozwiak - done by the Wall Street Journal and the part that really interested me was their stance on #NoOffice work. Well, it hasn’t changed much since I wrote about it a few months back (the action starts at 23 min 45 sec in):
It’s been a little over 11 years since Steve Jobs died and to commemorate this anniversary I’m posting here my short review of the new book by Tripp Mickle: After Steve - how Apple became a trillion-dollar company and lost its soul.
When Apple launched AirTags to help us “Lose your knack for losing things.”, many people were skeptical. Some didn’t know why Apple needed to enter this category of devices. Others saw a potential for abuse and stalking. People like me, who were already using similar devices from a competing company of Tile, embraced AirTags quickly. In this post I’d like to explain why I’m a fan of AirTags, why I have so many of them and what I use them for.
As it happens, I was invited again to my favorite geeky podcast - Anything But Idle where with my friends - Augusto and Ray - I could geek out and chat about new stuff that’s coming from Apple in the months to come - new iOS, iPadOS, macOS and the new MacBook Air laptop. If you’re into this sort of things, listen up! More info ℹ️
I already wrote about Apple’s not-so-good approach to working form home in the past (I also recorded a short video on that), but now as COVID-19 cases are declining Apple is really shooting itself in the foot. On one hand, it’s telling them to go back to the office (or else!) while at the same time it’s producing an ad that they’d better quit:
On the last episode of No Office FM podcast my co-host, Rafal, asked me about a lonely display hanging on the wall behind me. He didn’t know why I had this display there. I had no good answer, until the weekend came and I figured it out. I gave my good old trusty, 10-year-old Apple Thunderbolt Display another, actually seventh, life! Just check out its history:
One of our strategies for promoting Nozbe indirectly is by promoting our Nozbe.Com YouTube Channel - where we post Nozbe product videos, No Office podcast episodes and shorter productivity videos. We have above 4000 subscribers there (and you should totally subscribe!). Last week we decided to try the new YouTube feature - shorts, and here’s my first short commenting on Apple’s MacBook Pro event and my essay on Apple’s reluctance to embrace #NoOffice work:
As a business owner of Nozbe I look up to many bigger and more successful companies for guidance, examples and inspiration when running my company. Recently however, leadership of some of them is making decisions I cannot agree with. First it was Basecamp with their “no politics at work” policy that drove 1/3 of their talented employees away. Now it’s Apple, with their questionable attitude towards us, developers on their platforms. And to add insult to injury, recently Apple’s CEO, Tim Cook, told their employees to come back to their office, or else! There are fundamentally two things I cannot agree with here: