Yesterday on LeWeb conference Michael Arrington interviewed guys from Facebook, MySpace and Linkedin (among others) about the quick adoption of Facebook connect as a way to log in to different web sites without having to use new passwords… and he commented on some of the alternatives… and why they failed:
Facebook Connect has taken the Internet by storm - because it’s not for geeks
Almost everyone has an account on Facebook. Chances are that many people started using the Internet because they wanted to connect to their friends via Facebook. Not everyone has an account on MySpace (I don’t!)
This means your regular mum and dad are using Facebook… and they know how to log in there.
If you know how to log in to Facebook, you know how to log in elsewhere
This destroys the barrier of entry for people - no need to sign up again, just log in with Facebook. It makes the barrier of entry even lower and helps crossing the chasm of getting not only geeks but also regular people to use your startup.
Twitter’s log in is 2nd in the race… Google Account is in the middle and MySpace login and OpenID have failed
Facebok and Twitter rule the social media now and everyone has an account on either one or the other or… both. Google Account is also a cool way to log in, but frankly, it’s kind of spooky to use Google for everything we do online. It’s enough they have my Gmail, Google Reader and Docs…
MySpace lost their momentum last year and this is why they lost to Facebook and Twitter.
OpenID is for geeks. A no-geek will not understand it and this is why the adoption of this “standard” failed in the long run. Mum and Dad will understand Facebook login, they do it every day. OpenID is not for them.
Facebook Connect or Twitter login coming to Nozbe?
Probably, I’ll have to test it and see how it works for us but I’m considering it now. If it makes the barrier of entry lower for non-geeky users, I’ll be happy to give it a shot. We don’t have the timeline for this yet, but watch out as we make it happen over the course of next months.
I’ll include Facebook connect and Twitter login to the new startup we’re working on… probably on day one already.
Do you use your Facebook Connect or Twitter data to sign in to web apps? Do you use OpenID? What’s your preference?